Marketing Solutions for the Food & Beverage industry

Satisfy the fast changing tastes of consumers with the leading Marketing Technology

Challenges of the Food and Beverage Industry

Today’s globalization and lifestyle shifts are influencing food and drink habits worldwide like never before. Consequently, food and beverage organizations face growing challenges to remain competitive. An expanding regulatory environment and increased expectations with regards to variety, innovation and sustainability goals further increase the pressures on this industry.

Continuous innovation is the key to success within the food and beverage industry. Speed to market is also equally critical in order to stay ahead in a highly competitive global marketplace.

The ability of the food and beverage industry to rapidly adapt their products to the ever-changing tastes of the public is the key to retention and gaining new customers.
Along with management of governmental regulations surrounding quality, success in the food and beverage industry rests on the ability to quickly deliver new products and troubleshoot any problems that may arise with products that are already in production.

Contentserv Product Information Management Erklär Grafik , elektronik
How are other companies in the Food & Beverage industry using Contentserv?
Download our case study.
EN Industry Food & Beverage – IntroSandra Skultety12. August 2016 March 14th, 2018

Insights into the Contentserv Food & beverage Solution

Data Management

  • Global "single version of  truth" that is accessible by simple web browser, in order to expedite the development of new ingredients, recipes, nutrition and packaging.
  • Support traceability and assure compliance with essential food safety regulations and standards
  • Harmonize product information by retrieving and combining it from different sources

Data Quality and Localization

  • Data Quality rules to ensure that specifications are aligned with ingredient and nutrition labeling requirements
  • View and print specifications in all required languages and countries with advanced Translation Management, as well as ensuring that compliance is in accordance with the regulatory guidelines of the respective countries.
  • Audit Trail and Reporting, validating attributes, in order to aggregate all packaging and labeling information from technical data — such as nutrition facts panels, ingredients statements, or label claims.

Label Management

  • Shorten lead times on labeling, to ensure that they are ready when the product is, for easy accommodation of last minute data changes.
  • Reuse designs without having to redesign — for example, if the language changes, or if formulation alterations are made to meet the requirements of a certain region.
  • Auto functions allow you to extract a list of ingredients in all languages, to derive the percentage of individual nutrients from technical data, sort the ingredient list by quantity and to list all allergens and warnings associated with the product.

Market Success

  • Satisfy industry regulations and brand standards through an established review process, to ensure consistently high quality at all times.
  • Send personalized and relevant emails based on specific attributes and behaviors.
  • Emotionally connect with current and prospective customers, by making every customer feel that the message is customized and relevant to them.
  • Our fully-integrated Digital Asset Management stores images, videos, documents, and more, to ensure distribution of powerful marketing assets exactly when and where they are needed.

Contentserv’s Software Solution gives you a competitive edge!

2. EN Industry Food & Beverage – InsightsSandra Skultety12. August 2016 March 14th, 2018

Food & Beverage – Some of our Customers

By implementing Contentserv, companies in the Food & Beverage sector can optimize their market success by ensuring high data quality at all times.

Basic Logo
Basic Logo

basic AG is a German supermarket chain specialized in organic products. Their product range contains more than 12,000 items from baby food, cosmetics and detergents to products for allergy sufferers. Founded in 1997 in Munich, this fast-growing company employs around 750 people today.

edeka logo
edeka logo

The Edeka Group is the largest German supermarket corporation, currently holding a market share of 26%. Founded in 1898, it consists today of several cooperatives of independent supermarkets all operating under the umbrella organisation Edeka Zentrale AG & Co KG, with headquarters in Hamburg. There are approximately 4,100 stores with the Edeka nameplate that range from small corner stores to hypermarkets.


The HiPP GmbH & Co. Vertrieb KG is an international manufacturer of baby food and cosmetics based in southern Germany. Founded in 1932, HiPP employs more than 3,000 employees today. HiPP stands for top quality - sustainably and organically grown.

Spectrum Brands Logo
Spectrum Brands Logo
Tegut Logo
Tegut Logo

tegut… is a Swiss-owned supermarket chain based in Fulda, Germany with more than 6,500 employees. The company operates 312 stores across Germany. As of 2008, almost 20% of tegut…'s turnover has been made from their own produced organic foods.

zijerveld Logo
zijerveld Logo

4. EN Industry Food & Beverage – ReferencesSandra Skultety12. August 2016 May 16th, 2018