Enhanced Product Communication for the CPG Industry

Decrease Competitive Constraints in the CPG Industry and Accelerate your Time-to-Market

The Pressure is on for the Consumer Packaged Goods Industry

Today CPG companies need to be more efficient than ever since they are faced with an economic environment that makes raising prices difficult. To remain competitive in today’s challenging market the CPG players have to gain more productivity by optimizing collaboration between all concerned parties.

Consumer Packaged Goods companies are also subject to a wide range of local regulations and market demands, from labeling requirements to supply chain and safety standards. To maintain regulatory compliance, they need consistent information on materials and products as well as their lineage from suppliers. Often, however, this critical data is trapped in siloed systems, leading to slow procurement processes and delays in onboarding suppliers.

Use the Power of a Best-in-Class Industry Solution

What differentiates best-in-class companies from average performers? It's actually industry-specific software that is based on best practices, processes, and preconfigured data models for your industry. This accelerates the project implementation, creates a faster ROI and assures that your business users get the exact functionality they need.

Addressing the special and highly complex needs of the CPG Industry the Contentserv solution delivers enhanced process visibility – supporting streamlined packaging and specification management, faster regulatory reporting and accelerated time-to-market. This enables you to increase profitability and manage your product communication requirements more effective than ever before.

In our case study, see how other companies in the CPG industry are already using the Contentserv solution. DOWNLOAD


EN Industry CPG – IntroLutz Hädrich1. August 2016 March 14th, 2018

Gain Efficiency through streamlined Product processes


Consumer packaged goods (CPG) companies face a wide range of issues that make achieving greater revenues, profits and growth in an ever more competitive environment harder and harder. Also, these companies are constantly having their margins squeezed as new competitors enter the market and customers become increasingly empowered.

CONTENTSERV empowers CPG companies to:

  • Create a single, unified source of truth for product information
  • Harmonize and cross-reference product data with other enterprise systems, such as enterprise resource planning systems, by automating workflows
  • Develop and launch products more quickly to reach the market faster
  • Streamline packaging and labeling processes to cut time-to-market
  • Ensure product quality, consumer safety, and regulatory compliance

Centralized Data

Centralize data from heterogeneous systems and eliminate fragmented product information. The result is a trusted, single point of truth for data which includes not only product compliance data but also text components for example Content Marketing texts and media assets such as images and videos.

Data Quality and Security

Create formatting and data transfer rules and run quality checks and data validation functions to ensure continuous product quality. In addition, extensive rights management, audit trails, versioning and approval processes guarantee a high level of data security.

Global Success

Quick and easy translation processes allow organizations to satisfy their multilingual needs, which in turn helps them bring world-class products to a global market quickly, profitably and efficiently.

Data Maintenance

Easily access the web-based Contentserv application by web browser and thereby eliminate the hassle with client installation and complex infrastructure. This results in easy maintainability of data to ensure product quality, consumer safety, and regulatory compliance.

Accelerate Time to Market

Contentserv accelerates product innovation, increases profits along with product launches, reduces risks, and ultimately drives competitive advantage. All of the above, along with an advanced campaign management, sophisticated workflow and task management, drastically reduces the time-to-market.


2. EN Industry CPG – BenefitsLutz Hädrich1. August 2016 March 16th, 2018

Insights into the Contentserv CGP Solution

Accelerate Customer and Supplier Onboarding

CONTENTSERV streamlines the process of onboarding customers and suppliers by delivering a more consistent, complete, unified view of their data to internal systems.

Contentserv supports your Data Management:

  • Data collection and data onboarding from different suppliers or data pools in a variety of qualities and formats
  • Data delivery to an accurate and standardized product data pool
  • Data publishing across all channels and touch points, ideally based on rich and relevant product content

Packaging and Label Management

Managing packaging and labeling processes is a critical part of the product lifecycle.

Contentserv gives you sophisticated tools for your daily challenges:

  • Accelerate packaging and labeling processes so that new products can be released quickly and existing products can be refreshed frequently
  • Save time and cost by enabling companies to reuse designs
  • Make it easy to view and control outsourced packaging and labeling while ensuring regulatory compliance

Brand Awareness & Visibility

Increasing pressure on both sales and marketing forces them to align their goals and customer acquisition strategies.

Contentserv empowers your Brand Management:

  • Simplify marketing processes, reduce campaign costs and ensure a consistent global brand identity
  • Ensure proper control and usage of branding resources and simplify collaboration
  • Support a thoughtful approach for customer engagements with the help of fully automated processes
  • Provide the necessary analytic feedback for constant improvement

Data Quality

Consistent Data Quality is inevitable in the CPG industry to support a convincing product communication.

CONTENTSERV offers you the following advantages:

  • Accurate and timely information to manage services and accountability
  • Good information to manage service effectiveness
  • The decision-making basis to prioritize and ensure the best use of resources
  • Compliance processes to ensure product quality, consumer safety and regulatory compliance

Parsing and Standardization

CONTENTSERV provides a rich palette of functions to transform and standardize data using easily managed reference data and simple graphical configuration.

In addition to functions for basic numeric, string, and date fields, functions for other data such as concatenation, unit conversion etc. is provided.

Non-technical users can configure their own new functions with minimum coding.

Match and Merge

Match and Merge is very important for Data Quality, and can be used to support different activities such as duplicate prevention, consolidation and customer data management.

CONTENTSERV provides powerful matching capabilities that allow you to identify matching records and merge matched records based on rules.

All these rules can easily be configured and can be triggered by the user or automatically by the system.

Product Data Capabilities

Product data can pose complex challenges. The rules governing product data are specific to the product category being described. Each product category has its own valid values and standardizations. In addition, product information is typically communicated through nonstandard fields that must be recognized and parsed. In other words, most data quality scenarios involving product data do not cover just one category, but hundreds or thousands of product categories.

CONTENTSERV handles the complexity effectively:

  • continuously monitor and analyze data quality to reduce errors and resolve inconsistencies
  • maintain data lineage by tracing information back to the original sources for greater trust in your data assets

Contentserv’s Software Solution is giving you a competitive edge!

3. EN Industry CPG – InsightsLutz Hädrich1. August 2016 March 15th, 2018

Consumer Packaged Goods – Some of our Customers

By implementing Contentserv, CPG companies can accelerate their time-to-market and handle the growing challenges of a demanding market. They can ensure compliance and high product quality while maintaining a consistent product communication.


The HiPP GmbH & Co. Vertrieb KG is an international manufacturer of baby food and cosmetics based in southern Germany. Founded in 1932, HiPP employs more than 3,000 employees today. HiPP stands for top quality - sustainably and organically grown.

Tegut Logo
Tegut Logo

tegut… is a Swiss-owned supermarket chain based in Fulda, Germany with more than 6,500 employees. The company operates 312 stores across Germany. As of 2008, almost 20% of tegut…'s turnover has been made from their own produced organic foods.

Cherry Logo
Cherry Logo

ZF Electronics GmbH (also known as Cherry Corporation) is a German-American computer peripheral-device maker. The company has its roots in the United States. They also manufacture a large range of products including sensors, input devices and automotive modules. In 2008, Cherry was bought by ZF Friedrichshafen and as a result was renamed ZF Electronics GmbH. However, they continue to sell products under the Cherry brand and the Cherry logo is still in use.

edeka logo
edeka logo

The Edeka Group is the largest German supermarket corporation, currently holding a market share of 26%. Founded in 1898, it consists today of several cooperatives of independent supermarkets all operating under the umbrella organisation Edeka Zentrale AG & Co KG, with headquarters in Hamburg. There are approximately 4,100 stores with the Edeka nameplate that range from small corner stores to hypermarkets.

Basic Logo
Basic Logo

basic AG is a German supermarket chain specialized in organic products. Their product range contains more than 12,000 items from baby food, cosmetics and detergents to products for allergy sufferers. Founded in 1997 in Munich, this fast-growing company employs around 750 people today.

EN 5. Industry CPG – ReferencesLutz Hädrich1. August 2016 April 3rd, 2018