What: B2B Next
When: September 24th – 26th, 2018
Where: Chicago, Illinois – Grand Sheraton
Co-sponsoring with: Oro
The biggest challenge facing B2B executives today is the reinvention of B2B companies for a digital-first economy. B2B eCommerce is already an $850-billion market in the U.S., larger than B2C eCommerce, and Forrester Research predicts it will exceed $1.1 trillion in just three years. Leading analysts believe that the digital commerce share of the B2B market could mushroom from the current 10% to 40% in the next decade as buyers rapidly migrate to more efficient and convenient digital purchasing channels.
The B2B Next Conference & Exhibition was developed to help executives address a new and unprecedented level of digital disruption. The event is designed for B2B companies that want to create more intimate and personalized buyer journeys online in order to produce greater customer loyalty. B2B Next is an intensive learning experience for senior executives of large and mid-size B2B companies who need to strengthen their command of digital commerce strategies, practices, and technologies.